AASF’s New Website: Built to Bring People Together

When the Asian American Scholar Forum (AASF) came to us, they had a clear mission: create a website that brings their community together and gives scholars the tools they need to thrive. What they had was outdated and clunky. What they needed was a digital space that felt welcoming, worked effortlessly, and reflected their values.

We rolled up our sleeves and got to work.


The Challenge

AASF’s old site wasn’t cutting it. It was hard to navigate, felt impersonal, and didn’t reflect the energy of their work. For an organization focused on diversity and supporting scholars during critical moments, the site needed to inform, inspire, and engage visitors all at once.


How We Made It Happen

Clear Goals: We started by sitting down with AASF to understand what mattered most. Three things stood out:

  1. Build a space where their community could connect.
  2. Make resources easy to find.
  3. Design a site that feels simple and approachable, whether you’re a seasoned academic or a first-year student.

A Fresh, Friendly Design: We kept it clean and intuitive. No flashy distractions—a smooth, user-friendly layout guides visitors exactly where they need to go. Want to find the latest events? Easy. Need an article on advocacy? One click away.

Bringing Their Mission to Life: AASF’s work is impactful, and we wanted their website to reflect that. From showcasing their meetings at the White House to highlighting initiatives like the Pioneer Project, every element of the site tells their story and encourages connection.


What’s New?

  • Community First: The site includes a space where scholars can share ideas and connect, whether they’re brainstorming research or seeking support.
  • A Resource Hub: Articles, research papers, and advocacy tools are now all in one place, organized for easy browsing.
  • Simple Navigation: No endless clicking or digging through menus—everything is easy to find and quick to access.

The Result

AASF’s new site connects people, empowers scholars, and strengthens their mission. It’s a hub for collaboration, learning, and action.

For us at MPC Studios, this project was about more than building a website. It was about helping AASF amplify their voice and create an online space where their community could thrive.


Why This Matters

At MPC Studios, we believe a website should solve real problems and serve as a foundation for growth. AASF needed a better way to connect with their audience, and we’re proud to have delivered a solution that does exactly that.

If your website needs a fresh approach, let’s talk. We’d love to help bring your vision to life.

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