Built for firms
Information architecture that matches how counsel is actually evaluated.
Firms come to us with the same problem: deep bench, distinct practice areas, decades of trial experience — and a site that buries all of it. We rebuild around how the buyer actually decides: claims directors picking outside counsel, attorneys booking a mediator, families looking for representation. Same firm. Different journey. We design for the journey.
Why MPC for legal
What firm marketing partners need from a web team.
Practice-area architecture
Each practice gets its own page, tied to the attorneys who handle it and the venues where they've tried it. Buyers find what they came for above the fold.
Calendar-first booking
Mediators, consult-driven practices, intake teams — all benefit from a booking flow that lives on every page. Five-minute referral check ends in a confirmed date.
Content that targets the actual buyer
Not consumer SEO. Not generic blog posts. Practice-area writing pitched at adjusters, claims directors, panel administrators, and referring attorneys. Defense-counsel selection material.
Legal case studies
Recent legal work
Let's build something
Let's build a firm site that earns the referral.
From a single attorney bio rebuild to a full firm-wide IA overhaul — tell us where you're at and we'll map out next steps together.