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Texas National Bank · Banking

Full-service banking site for a Rio Grande Valley bank

Web Design · Digital Strategy

Case Study · 2008 – Present

Full-service banking site for a Rio Grande Valley bank
$1B+
Assets Managed
1920
Chartered
#6
Hispanic-Owned in U.S.

A century-old bank, a modern digital practice

Texas National Bank started life in 1920 as the First National Bank of Mercedes — the longest-serving national bank in the Rio Grande Valley. A hundred-plus years later, they're the sixth-largest Hispanic-owned bank in the United States, with eight branches across the Valley, more than $1 billion under management, and a Community Development Financial Institution (CDFI) designation that puts capital where it's needed most.

We've been their digital partner since 2008. That partnership covers everything that touches a customer screen: the main banking site, the charitable-foundation site, microsites, content, security, and the steady tempo of updates that keeps a regulated institution out of trouble.

At a glance

  • Client since: 2008
  • Headquarters: Edinburg, Texas
  • Footprint: 13 RGV branches (Brownsville, Edinburg, Elsa, McAllen, Mercedes, Mission, San Juan, Weslaco, Roma, Rio Grande City, Peñitas, and additional McAllen and Edinburg locations)
  • Assets under management: $1B+
  • National ranking: 6th-largest Hispanic-owned bank in the U.S.
  • Designation: CDFI (Community Development Financial Institution)

The challenge: heritage at the speed of fintech

A bank chartered in 1920 carries a different kind of weight than a digital-first neobank. Three generations of Valley families have taken loans, opened savings accounts, and financed businesses through Texas National. The brand has to telegraph that history without looking dated. The site has to perform like a fintech without surrendering the warmth that makes a community bank a community bank.

The bank also operates a charitable foundation and has CDFI obligations, which means the digital ecosystem isn't just one site — it's a portfolio of properties, each with their own audiences (depositors, borrowers, grant applicants, regulators) and their own compliance footprint. Treating it as a single one-off web project would have failed years ago.

The solution: a unified digital practice

Instead of a one-time redesign, we operate as Texas National's external digital team — architecting the system, owning the platform, and shipping continuously.

A platform, not a project

We architected a secure, compliant CMS that powers the main banking site, the foundation site, and supporting microsites from a shared design system. New product pages, new branch announcements, new foundation campaigns all ship through the same operationally-tight pipeline.

Brand expression for a hundred-year bank

Typography, photography direction, and a color system that nods to the bank's heritage without locking it in amber. The "Texas National Bank Family" voice carries through the site, the foundation, and every branch communication.

Personal, business, international

A Valley bank with cross-border customers needs more than a checking-account marketing page. The IA splits personal banking, business banking, and international services into clear, parallel paths — so a customer wiring funds to a supplier in Reynosa doesn't have to hunt through deposit-account marketing to find correspondent-banking information.

Compliance and security as standard practice

FDIC disclosures, ADA accessibility, secure online-banking handoffs, fraud-alert delivery, and the usual TLS/CMS hygiene that a bank-grade site demands — handled in-stream rather than as a separate audit cycle.

Same-day content cadence

The bank's marketing team announces a Coming Soon branch, a rate change, a foundation grant cycle, a holiday closure — and it's live. No tickets, no queues. That cadence has held for 17+ years and counting.

The outcome

Texas National Bank has roughly doubled in scale during our partnership — through three economic cycles, a banking consolidation wave that shrank the field of independent community banks, and the steady migration of Valley banking onto mobile. The website kept pace because it wasn't a static deliverable; it was an operating practice.

Today the digital footprint mirrors the bank itself: rooted in 1920, fluent in 2026, and built to keep working without anyone needing to think about it.

MPC Studios architected a secure, compliant platform that powers our main banking website, our charitable foundation, and the digital experiences our customers expect from a hundred-year institution.

Visit texasnational.com →

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